Know what activity you engage in the most as a leader? It’s communicating! Combine all the time you spend making and returning phone calls, sending and responding to e-mails and text messages, writing notes, memos, and reports, meeting with co-workers, customers, and vendors, making presentations, and the like, and you’ll probably find that 70-90% of your total working hours involve some form of communication – all for the ultimate purpose of building “USA”: Understanding, Support, and Acceptance.
Truth be told, you don’t just engage in communication – you rely on it. It’s what you use to inform, instruct, direct, develop, motivate, convince, correct, collaborate, and achieve: it’s how you affect performance, build trust, and shape an environment of business partnership. And since the majority of what you do involves communication, the majority of your success (and your reputation) will be built around how well you do it.
The art of communication is the language of leadership. ~ James Humes
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