By Daniel Coyle
Focus is the holy grail of modern life. It’s rare. It’s powerful. And it’s tough to find.
Not for lack of trying. To improve focus, most of us use a common-sense method: we actively remind ourselves to do it. Coaches yell it from the sidelines — Come on, focus! Parents instruct their homework-doing kids — Stop texting and just focus! We talk to ourselves — Focus now!
The problem is, that method usually doesn’t work. Urging focus is sort of like kicking the tires of a car that won’t start. It feels satisfying, but it doesn’t fix the underlying problem, which is that our brains crave the steady-state of comfort, not the effort of focus.
So the real question is, how do you nudge people out of their default setting? How do you design learning environments that tilt people toward focus?
I was thinking about this last weekend when we went to Chicago and rode bikes along the lakefront, that wide, paved stretch that fronts Lake Michigan. It was a beautiful day, so the lakefront was packed with hundreds of bikers, skateboarders, rollerbladers, joggers, and kids, everybody zipping in and out at high speed. Then we noticed something strange: no guardrails.
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